Samsung’s New Application Processor Brings Advanced Multimedia Capabilities to Smart Phones and Personal Navigation Devices

(Auszug aus der Pressemitteilung)

BARCELONA, Spain, February 11, 2008 – Samsung Electronics Co., Ltd., the world’s leader in advanced semiconductor solutions, introduced today its newest mobile application processor, the S3C6410, which combines a power ARM1176 processor core, clocked at up to 667MHz, and advanced hardware blocks for multimedia processing. Owing to its rich set integration of system peripherals, the S3C6410 minimizes overall system costs and eliminates the need of many costly external components. Fabricated with Samsung’s advanced 65nm process technology, the chip is designed for portable devices such as smartphones and personal navigation devices (PND).

Samsung’s suite of advanced products for portable consumer applications will be on display at the Mobile World Congress 2008 in Hall 1, Booth #D33 of the Fira de Barcelona, Montjuic.

“Multimedia processing capability is one of the most important drivers for market penetration of advanced mobile devices such as PNDs and smartphones,” said Yiwan Wong, vice president, Marketing Team, System LSI Division, Semiconductor Business, Samsung Electronics. “Understanding the performance requirements of this class of mobile applications, Samsung developed the S3C6410 to include powerful hardware accelerators to handle computation intensive tasks such as motion video processing, 3D graphics, video display control and scaling, thus freeing up the abundant processing cycles on the processor core for other computation and control intensive tasks that are critical for a rich user experience.”

Making access to information anytime, anywhere from mobile devices a reality, Samsung’s new S3C6410 application processor is empowering the development of next generation, multimedia intensive smart phones and personal navigation devices. Developers can now design-in next-generation functionalities such as wireless communication, personal navigation, digital still and video camera, portable gaming, portable music/video player, mobile TV and PDA into a single device.

By embedding a hardwired Multi Format Codec (MFC) on-chip, the S3C6410 can perform video capturing in MPEG4/H.263/H.264 format and replay functions in MPEG4/H.263/H.264/VC1 format using much less power, thereby giving consumers longer video playback time with a standard size battery. The MFC offers standard-definition (SD) quality video capturing and playback at 30fps, as well as supporting two-way real-time video conferencing. In addition, the embedded hardware encoder/decoder also includes TV out capability in both the NTSC and PAL formats.

The S3C6410 has a flexible and optimized interface to external memory capable of sustaining the demanding memory bandwidths required in high-end communication services. The memory system has dual DRAM and Flash/ROM external memory ports for parallel access and the dual DRAM port can be configured to support mobile DDR or standard SDRAM simultaneously, enabling high-resolution display such as WVGA without sacrificing system performance. The Flash/ROM port supports a variety external memory storage devices such as NAND Flash (MLC and SLC), NOR-Flash, OneNANDTM, moviNANDTM and ROM, enabling equipment manufacturers to customize their devices for different market segments and application requirements.

The S3C6410 processor supports all major high level operating systems (HLOS), including Windows Mobile, Linux® and Symbian OSTM. Using the S3C6410, OEMs and mobile operators can easily differentiate their products through a rich, easy-to-use, customizable user interface, and a robust and flexible application software architecture.

Samsung’s S3C6410 application processor is expected to be available in sample quantities in May, with mass production scheduled for the third quarter of 2008.